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Create state of the art mobile apps to reach millions of customers worldwide.

Create a strong and captivating digital presence and attract customers.

We create highly functional and attractive designs that engage customers.

Use the latest tools to automate your operations and enhance your business.

Automate your business processes while increasing your sales.

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Give your customers, clients, and an immersive experience they’ll never forget.

Avail the power of Machine Learning and make well-informed decisions.

Create the most entertaining mobile games and bring in more customers.

Create wearable apps that allow you to monitor and keep record of user data.

Connect all your electronic devices to create smart business solutions.

Digital Marketing Lead

Job brief

Fine Solutions also known as Finesols is a top-tier software solution provider in Karachi that helps in building software for visionary companies, accentuating their strengths and elevating their brands to the next level is looking for a Digital Marketing Lead who is responsible for planning digital marketing campaigns, for implementing Pay per Click media strategies for clients, including web, SEO/SEM, email marketing, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

Requirements:

  • 10+ Years of experience in Digital Marketing, Search Engine Marketing (SEM) and Paid Search (PPC).
  • BS/MS degree in marketing or a related field.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Passion for Search and internet marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Proven work experience of Social media management.
  • Hands on experience in content management.
  • Excellent copywriting skills.
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics.
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Ability to clearly and effectively articulate thoughts and points.
  • Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, project management and time management skills.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Key Functional Areas of Responsibility

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term.
  • Managing PPC budgets, while building & strengthening platform accounts & key relationships.
  • Tracking daily, weekly & monthly KPI’s to identifying opportunities for improvement in performance & regularly reporting to management.
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Provide oversight and work closely with the other team members to meet client goals.

Job Type: Full-time

Job Category: Digital Marketing
Job Type: Full Time
Job Location: Karachi

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